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      <image:title>Writing - The Truth About Simplicity: Why Clarity Beats the Buzzword - Make it stand out</image:title>
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      <image:title>Writing - The Truth About Simplicity: Why Clarity Beats the Buzzword - Make it stand out</image:title>
      <image:caption>“Everything should be as simple as it can be, but not simpler.”—Albert Einstein</image:caption>
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      <image:title>Writing - The Truth About Simplicity: Why Clarity Beats the Buzzword - Make it stand out</image:title>
      <image:caption>Stephen Anderson’s UX Hierarchy of Needs</image:caption>
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      <image:caption>Weapons of Math Destruction, by Cathy O’Neil</image:caption>
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      <image:caption>Technically Wrong, by Sara Wachter-Boettcher</image:caption>
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      <image:title>Writing - Can Great UX Be Novel and Risky Too? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Can Great UX Be Novel and Risky Too? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Can Great UX Be Novel and Risky Too? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Can Great UX Be Novel and Risky Too? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Delivering Quality Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Delivering Quality Experiences - Make it stand out</image:title>
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      <image:title>Writing - Delivering Quality Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Delivering Quality Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Photo by Science in HD on Unsplash</image:caption>
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      <image:caption>Photo by Courtney Smith on Unsplash</image:caption>
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      <image:title>Writing - Define Success to Achieve It</image:title>
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      <image:caption>Photo by Fleur on Unsplash</image:caption>
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    <loc>https://www.uxward.com/writing/how-to-curate-arte-5-steps-to-agile-repeated-testing-enhanced</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1616715820901-3LGQPA33IM451N7Y27YO/empathy.jpg</image:loc>
      <image:title>Leadership</image:title>
      <image:caption>Photo by Jhudel Baguio</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1616716022431-UPZVHB6QZV130E4YLZ72/curiosity_rover.jpg</image:loc>
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      <image:caption>Photo by NASA</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1616716053948-8H8F44NGNTXT9VH5LLHB/Be+like+the+bamboo.+The+higher+you+grow%2C+the+deeper+you+bow.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1617325610831-TUMQ8M6DS5K6IG3TP1JN/Ethics_ex_machina.pdf</image:loc>
      <image:title>Speaking - Ethics ex Machina</image:title>
      <image:caption>Cambridge Analytica is now a shuttered entity after unethical, if not illegal usage of our personal data. Facebook's CEO had to testify before Congress, and Microsoft's AI bot "Tay" became a slanderous racist in less than 16 hours. Here we dive into how we can begin to think about our work with the lens of what Alan Cooper calls “being a good ancestor.” How we can inject ethics and standards into our daily efforts to ensure we're designing the future we want, and our children deserve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1617330266925-3FS88LWM0KDVFE1OKYMN/ux_your_x.png</image:loc>
      <image:title>Speaking - UX Without the User, Is Your X</image:title>
      <image:caption>Assumptions. Biases. Opinions. “I know the users.” “I know what’s good.” And so rang the death knell of any potentially great experience. Here we discuss the importance of involving users in your product development processes early, and often. We cover various methods to engage customers at every step. We discuss ways to do all this without disrupting your business. We even go over tips and tricks to getting quick wins from your users efficiently and at little cost. Don’t assume. Let’s put the U back into UX!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1617327413527-7JDD23X46D8ADQWHNLR5/5_strategies.png</image:loc>
      <image:title>Speaking - UX As a Service</image:title>
      <image:caption>This talk covers five strategies I’ve found to be indispensable when building happy, efficient, productive, and creative teams: Communication, Cooperation, Delegation, Humility, and Consistency. Here we cover how I’ve implemented these strategies with different teams and teammates, along with the benefits the come with following these practices, and prices we pay when we don’t.</image:caption>
    </image:image>
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      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/aca59e7c-7ee2-46a7-b5c8-b104049ee1e9/nokia.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/fedf07b5-3c4f-47a7-bb76-bc4621bfb4ca/hks.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/35233f22-6fac-4c23-8395-a265e2662124/neimanmarcus.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Neiman Marcus Logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/bb033155-f192-453e-b3b0-222b12ef1adf/partycity.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Party City Logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/ffbf66a3-704b-470a-8450-e6bdebb32cfb/deloitte.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/2261e122-8975-40d8-acab-2d5f74f8aaed/johns-hopkins.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Johns Hopkins Logo</image:caption>
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      <image:caption>Love's Travel Stops Logo</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1801d030-492a-4822-b279-d808cf176938/nasdaq-logo.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/9675c59c-1eee-4f90-a728-1f2f8e33e617/axway.png</image:loc>
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      <image:title>Home - Creativity is just connecting things…[Creative people] have had more experiences or they have thought more about their experiences than other people…The broader one’s understanding of the human experience, the better design we will have.</image:title>
      <image:caption>— Steve Jobs, WIRED, February, 1996</image:caption>
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    <loc>https://www.uxward.com/404</loc>
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    <lastmod>2021-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1615939380965-B2M3EOGCLOM4F50KP0LM/Menu+Paths.jpg</image:loc>
      <image:title>Design - Telecom Virtual Trainer</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1615939381278-FLD4KD5M3P6CBCDIETUH/Antenna.jpg</image:loc>
      <image:title>Design - Telecom Virtual Trainer</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1615939381372-YQ5SCYGI157N4S3U42PP/Antenna+Setup.jpg</image:loc>
      <image:title>Design - Telecom Virtual Trainer</image:title>
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    <lastmod>2021-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/de870394-5f69-4405-b76e-31241bd3555e/ropte-banking.png</image:loc>
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    <image:image>
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    <lastmod>2021-04-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6046cfe800a40d0d1c0bb420/1617241781373-5WIDT5L6ATBH4UZTIUH8/test-setup.jpg</image:loc>
      <image:title>Design - Auto &amp; Mobility Research</image:title>
      <image:caption>An example of a in-person, moderated test setup (during COVID)</image:caption>
    </image:image>
  </url>
</urlset>

